Lavazza Group Looks to the  Future With Boomi Integration

Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 140 countries through subsidiaries and distributors, with 70 percent of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of €2.2 billion in 2019. Following its international expansion strategy, in key markets such as North America, Germany, UK, and France, and with the goal of getting even closer to the final consumer, in December 2018 the Group acquired Mars Drinks division, creating the business unit Lavazza Professional.