The Top 4 Ways Brands Win Share of Shelf Brand Presence
Maintaining and growing your market share is an important measure of success. You want to ensure customers are able to find your products the first time, every time, without any obstacles getting in the way.
Because your retailers have a limited amount of space, you only have a certain amount to market and sell your products. Several on-shelf factors can help you maximize sales, including the number of product facings, shelf height and even order of arrangement.
Companies like Unilever and Pepsi are leading their markets by monitoring and increasing their share of shelf brand presence. Continue reading to find out how you can too.