The Seasonal Influencer, 2023 Spring Edition

Is your brand ready for spring?

The coming of spring usually leads to revived spirits and fresh starts. But it’s also one of the most unpredictable seasons for shoppers and marketers.

The newest edition of the Seasonal Influencer combines our weather outlook with proprietary research from The Weather Channel to break down spring weather’s influence on shopping behaviors. We’ve also included three key predictions for marketers to leverage.

Download this seasonal outlook to learn the 3 ways spring weather will influence consumers:

• Nods to nature: The pull of nature will drive behaviors across categories including wellness, travel and even interior decorating.
• Revitalizing the soul: Brighter moods and a blast of energy could make shoppers more likely to try new products.
• Cleaning up and out: People will do a "clean 360" as they tidy up not only their homes but also their personal wellness and social lives."

Discover how the weather will impact consumers in spring 2023.