Audience of One: Creating Loyalty Through Data Personalisation

Consumer behaviours flip like a switch when your brand’s marketing misses the mark. One irrelevant message can cause them to disengage entirely.

So what exactly do customers want from marketing communications? Movable Ink surveyed thousands of consumers in the US, Canada, UK and Ireland to find out what marketing tactics deliver the most value. Their answers may surprise you.

Movable Ink’s Audience of One 2022 Report: Getting Personalisation Right uncovers why consumers expect brands to personalise on a one-to-one level, the information they’re willing to exchange for tailored experiences, and the consequences of poor customer data practices.