3 Ways to Reduce Customer Support Costs with Better Onboarding

In a survey conducted of over 1,500 B2B companies, the median spent on customer support was 11% of total revenue1 , growing year over year and now even surpassing the amount spent on marketing.

Serving customers will only prove to be more difficult and critical as customer expectations continue to grow. So how can businesses ensure they serve customers well while also keeping their costs down?

The first step is to improve the onboarding process.

In this guide, we’ll walk through the following tactics to implement in order to make the process smoother for customers and more efficient internally:

Self-Service Account Management
Knowledge Sharing
Automation and Workflows
Personalization
Upselling and Cross-Selling

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