7 Must-Have Features in Your Customer Portal

The Need for Customer Portals

As B2B journeys lengthen and grow even more complex, businesses need to serve and engage with their customers even beyond their purchase. With the right digital tools, organizations can stay connected to their customers while scaling for growth.

With an effective customer portal, businesses can offer a unified solution that empowers their customers to:

Access important information and resources on-demand
Make well-informed purchasing decisions
Connect with other customers and users

In fact, 90% of consumers now expect a customer portal for customer service. However, not all customer portals are created equal.

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