Drive conversations across the funnel

Why Use the WhatsApp Business Platform for Driving Conversations Across the Buyer Journey?

Today’s buyer journey is anything but linear: From initial discovery of your product to purchase, delivery, customer delight and beyond, there are many twists and turns along the way. Unsurprisingly, that can make reaching the right audience, at the right time, with the right message extremely challenging for marketers or anyone interested in building long-lasting, high value relationships with customers.

Compounding the problem?

The explosion of digital marketing channels that have traditionally made big promises about helping you to engage with your audience, but often fail to deliver the personalization or scale necessary to drive value for both the end user and the enterprise.

That’s why it’s critical that businesses in a variety of verticals — from e-commerce and telecom to travel, financial services and beyond — need to identify more efficient ways of reliably reaching potential customers, and in a manner they’re accustomed to, like messaging. When executed thoughtfully and at scale, messaging with your prospects and customers across the buyer journey has the potential to drive valuable engagement, loyalty, and customer satisfaction. But in today’s non-linear buyer journey, that’s easier said than done.

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